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About Us

FuelMe – Endurance Sport Is Our Game

It’s what we do. We Eat, Sleep, Train, Live Endurance. Since 2006 we’ve been fueling NZ’s Endurance Athletes with the best Endurance Sport nutrition and Gear on the market.

FuelMe are New Zealand’s #1 Endurance Sport Store, with the largest range of Endurance Sport nutrition and Training Gear. If you are a runner, a cyclist, swimmer, triathlete, or multi-sporter, you will find everything you need for your sport.

Shop online the biggest range of gear in NZ specifically for endurance athletes, we offer next working day delivery across most of NZ, and low priced worldwide shipping options. We stock only the best products specifically designed to help endurance athletes – with NZ’s biggest range of Endurance Sport nutrition including energy gels, nutrition bars, carbohydrates, electrolytes, plus have the biggest range of Skins & 2XU Compression gear. Along with all the top Endurance brands, including GU Energy, Ultimate Direction, Maurten, fitletic, Clif Bar, Injinji, Em’s power bars, SIS, Tailwind Endura, Leppin and more.

We aim to bring the best deals on offer with low everyday pricing plus Weekly Fuel Saver Specials bringing you the LOWEST PRICES around on all of your favourite supplements and training gear.

FuelMe’s goal is to fuel endurance athletes with the right products for their goals, and so we aim to carry all the tried and tested products from brands known for helping fuel some of the worlds best endurance athletes and events. We carry all the big brands you recognise – Maurten, Clif Bar, GU, Tailwind, Injinji, ULtimate direction, Leppin, Tailwind as well as the less well known brands that are making a big impression across the globe – Endura, bodyglide, Fitletic, and SOS.

If you’re a runner, a swimmer, a cyclist, a triathlete, a multisporter, all of the above, or anyone that pushes their mind and body to the limit all in the pursuit of happiness, our aim is to provide you with everything you’re ever going to need to keep going.

Our vision is to be New Zealand’s leading retailer of everything endurance sport, providing:

  • quality products
  • outstanding service
  • open and honest communication
  • great backup product support and warranty support
  • easy product returns and exchanges
  • awesome deals
  • sound advice

We want FuelMe to be your number one choice when you think endurance.

Why You Should Choose FuelMe:

Working on what we’ve learned through Endorphin Systems Ltd, and with over 16 years in the sports nutrition industry, FuelMe carries only the highest quality sports nutrition, supplements and training gear. We use and abuse all the products we stock so we know what works and what doesn’t.

If it’s not going to work 100% for you, we’re not going to sell it to you. We want you to perform at your best by providing you with the right nutrition and equipment, backed up by our own knowledge and experience. We’re pretty confident in the quality and effectiveness of everything we sell. But if you are not 100% satisfied we want to make things right. So you can send it back, tell us what’s wrong with it, and we’ll sort out an exchange, replacement, or refund.

We are also here to answer any and all questions you may have about the products we stock, as well as more specific training and nutrition requirements.

Make FuelMe your source for everything endurance. We guarantee to get you from A to B – and back again.