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For more than 17 years Smartwool has been combining innovative design, technology and construction into a merino wool product effective in literally any environment. Their relationship with the environment and their product is the secret to their success. It is natural, warm, exceptionally breathable and sustainable. Smartwool make high quality socks and merino apparel for the outdoors.

Our wool comes from places like New Zealand, as well as Australia, South Africa, and South America, where accredited farms are audited to ensure that they meet our high standards. We partner with the New Zealand Merino Company – which developed ZQ wool to ensure environmental, social, and economic sustainability while safeguarding animal welfare – to bring you ethically sourced wool.

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