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    NZs Endurance Supplement Specialists

    Shop Ultimate Direction Range on Sale NowNZs Best Deals on Endurance Supplements and Gear


    • GU Energy Stroopwafel Gluten Free
      GU Energy Stroopwafel Gluten FreeUSD $3.16Energy Bars / Protein bars For Endurance
      NOW INSTORE GU Energy StroopWafel -rrp $5each/$80 a boxlot of 16x, now Grab 4x Waffles for $19 or boxlots 16x Waffles for $74. TWO Amazing Gluten Free flavours to choose from (plus 2x Regular Flavours).
      The new Gluten Free Gu Energy StroopWafel has been created for endurance athletes that are sensitive or intolerant to gluten, and gives you all the same energy boosting benefits of their regular Waffles but made with gluten free ingredients. You get a great tasting energy boost made from organic Rice Flour, Organic Tapioca flour and organic potato starch. It tastes great... more »
    • GU Energy Stroopwafel
      GU Energy StroopwafelUSD $2.85Energy Bars / Protein bars For Endurance
      NOW INSTORE GU Energy StroopWafel -rrp $4.50each/$72 a boxlot of 16x now Grab 4x Waffles for $17 or boxlots 16x Waffles for $65.50. TWO Amazing flavours to choose from (plus 2x Gluten Free).
      The new Gu Energy StroopWafel gives you the famous GU energy boost in a great tasting waffle adding an irresistible way to keep fueled up during your favourite endurance sport activity. It tastes great with your morning coffee, during a gran fondo or ultra-marathon, or simply anytime you are looking for an alternative energy source to power your performance. Not your average waffle, t... more »
    • 2XU Compression Calf Sleeves
      2XU Compression Calf SleevesUSD$50.58 $42.93Compression Socks and Calf Sleeves
      The all new 2XU Compression Calf Sleeves use a seamless construction to create the ultimate graduated sleeve for calf muscle and lower leg protection. Designed to encase from the upper calf to lower ankle, the graduated compression sleeve applies the correct pressure to increase circulation while sedentary or support the calf, shin and Achilles when worn during activity, and to promote increased circulation for recovery. Highest power denier fabric gives targeted support to calf and shins, which results in reduced fatigue through less muscle oscillation, reduced muscle soreness, and greater po... more »
    • H2O Venture Series SpiBelt
      H2O Venture Series SpiBeltUSD$63.16 $61.65Running Belts and Waist Packs
      The new SpiBelt SPI H2O Venture Series hydration belt gives you everything you need to run for longer, with a bounce-free, lightweight, and easy to use running belt that eliminates cumbersome bottle holders. You get TWO x 240ml /8 ounce bottles that can be placed anywhere on the elastic belt, maximizing comfort and keeping up with your longest runs, or removed completely when on your shorter runs. If you need more fluid, the smaller 6oz Companion bottles can be added as required when your training changes. The expandable belt pocket is big enough to hold the iPhone 6S Plus or the Samsung Gal... more »
    • Suunto AMBIT3 Sport GPS Coral Non HR
      Suunto AMBIT3 Sport GPS Coral Non HRUSD$379.29 $233.90Bluetooth HRM's
      CRAZY FUELSAVER - Suunto Ambit3 Sport in Coral Womens Fit - rrp $599.90, now $369.95 - Special only while stocks last.
      The Suunto Ambit 3 Sport (Non HR) in new Coral colour is designed for women, featuring a shorter wrist strap, and is suitable for anyone that wants GPS without HR or already have a Bluetooth HR belt. It has all the same features as the Ambit 3 Sport HR - with built in GPS, Bluetooth smartphone pairing, and Bluetooth Smart functionality, giving you all the training features you've come to know and love in the Ambit series of watches, and has now been c... more »
    • Polar LOOP2 Activity Tracker NEW
      Polar LOOP2 Activity Tracker NEWUSD$139.10 $113.74Activity Trackers
      Polar LOOP2 Activity tracker now just $179.90, Limited stock at this price. The New Polar LOOP2 Activity Tracker is now available at FuelMe and is the most advanced activity tracker available. The Upgraded Loop2 weighs in at just 38grams and now has a soft touch silicon wrist strap, and unlike most other activity trackers, the LOOP2 is fully waterproof with aWR20 rating (that's 20 meters), meaning it helps you do more than ever. It tracks your steps and distance from steps, features and Inactivity Alert that Reminds you with vibration to get up after 55 minutes of sitting an... more »
    • GU Energy Gel 17 FLAVOURS
      GU Energy Gel 17 FLAVOURSUSD $2.53Energy Gels
      BACK INSTOCK - ALL NEW GU ENERGY GEL IN SEVENTEEN FLAVOURS - including top selling Salted Caramel - all flavours now 100% Vegan. rrp $4 each, buy 10 Gu's for $38, or boxlots of 24x for $90.
      GU Energy Gel now uses an all new upgraded formulation in SEVENTEEN flavours. Little has been changed to the high performance aspect of the gels, however they now feature 100% Vegan Amino acids, plus contain more natural ingredients, and yes they're still Gluten Free. Created for daily training and competition, GU Energy Gel packs great tasting energy into a portable packet to help s... more »
    • MuleBar Energy Bar
      MuleBar Energy BarUSD$3.16 $1.11Short Dated Supplements
      FINAL CLEAR-OUT - PRICES SLASHED EVEN FURTHER - MuleBar Energy Bars, rrp $5.00ea, now $1.75ea, 4 for $7, 12bars for $21, or $40 for 24 bars (that's $1.66 a bar)! MuleBar Distribution has been discontinued in NZ and we've picked up all remaining stock from the suppliers and are passing on huge savings. (Please note product Best Before Dates Mid June for all flavours, Product good for 2 to 3 months past these dates). MuleBar Energy Bars use the best natural and organic ingredients possible, to bring you a totally natural and tasty energy bar. Providing long lasting fuel from... more »
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